The hard hitting campaign believes that "Drinking alcohol is part of everyday adult life in Ireland. It is used to celebrate, commiserate and to socialise. Used sensibly alcohol is a pleasurable, socially acceptable drug".
Oh.
![]() |
Advertising is often discreet |
In 2007 an Oireachtas joint committee investigated the issue of alcohol sponsorship of sport and concluded:
The Joint Committee recommends the sourcing of sponsorship for sport outside of the alcohol industry: the correlation between the onset of drinks sponsorship and the rapid rise in alcohol consumption in this country is too strong to be ignored.Specialist Professor Joe Barry now believes 'the culture of major sports events ....being heavily sponsored by drinks companies needs to be closely scrutinised if the problem of alcohol abuse is to be adequately tackled'. The industry itself concurs albeit from the opposite perspective. In 2000 it was felt by alcohol industry giant Diageo that "in the past sponsorship was often an under-rated element of the marketing communications mix". That was soon remedied and by 2007 'almost €6 in every €10 spent on sponsorship in Ireland is invested in sports-related sponsorships, such as GAA, rugby and soccer'...of a total of €100m spent overall. Guinness explains why. 'Sponsorship' it said (in a joint initiative with the GAA published by the Irish Times called Implementing a Victorius Sponsorship Campaign)
'is an investment in an activity in return for permission to exploit the commercial potential associated with that activity'And the commercial potential to be exploited in the GAA was huge - a full one third of the Irish population are members of the GAA and the organisation offers 'over 1,000 licensed outlets for the Guinness product'.
![]() |
GAA meets Guinness: The Victorious Sponsorship Campaign |
It is safe to conclude that sponsorship of sport results in sales. The industry would not be spending millions on it otherwise. Does it reach young people in particular? A Dutch University study in 2008 interviewed 1,688 12-15 years old, and found that 'youngsters thought more positively about beer after the massive beer publicity on TV during the 2008 European football championship'. The 2009 Irish study Get em' Young investigated the link between alcohol consumption and advertising and concluded that 'Alcohol sports sponsorship links masculinity, alcohol and sport and embeds alcoholic products into the every day life of the consumer. It reaches the target audience – young males who are the keenest sports fans and heaviest drinkers'.
This year an Australian study had similar results. 'Figures from marketing analysts suggest that major alcohol companies spend up to 80 per cent of advertising and sponsorship budgets promoting alcohol via sports'. Deakin University scientist Dr Peter Miller said:
This study provides new evidence of the harms associated with alcohol industry sponsorship of sport and we believe that any sporting association serious about the well-being of young people should support calls for governments to provide alternative funding. It's simply not worth gambling with their future for the sake of some easy money.Will alcohol sponsorship of sport be curbed?
Are young people safe in the hands of these two enormously wealthy and powerful industries? The topic of regulation is up for discussion again and the loss of all that sponsorship money is causing anxiety in the sporting world. At the moment the situation is just how the industry wants it. In Ireland, as Alcohol Action Ireland reports,
The codes restricting alcohol marketing to children and young people are voluntary rather than statutory - and they do not cover all aspects of integrated marketing, that is, using the marketing methods of product, price, place and promotion to complement and reinforce each other. Integrated marketing is the approach undertaken by the alcohol industry to sell their products. The current codes are, in effect, limited to advertising which is only one aspect of marketing.So a re-opening of the sponsorship debate is of concern to industry bodies who are all doing nicely out of the current arrangement.
'Long reaching and devastating consequences'
As sports marketing.ie reported last year the alcohol and sports industry are ready to defend their position. 'The Irish Rugby Football Union' for example 'believes there is a real danger that 'rash decisions could be made' with “long-reaching and devastating consequences” for organised sport in this country in the absence of proper cost/benefit studies on the issue'. How rash is it to implement a policy after over a decade of debate and rapidly rising statistics on alcohol abuse amongst young people? The cost benefit study they are thinking about is perhaps the potential loss of their share of that 100 million plus sponsorship money.
The Alcohol Beverage Federation of Ireland is also worried about loss of sales (or is it just committed to making the sports industry rich?) It claims that there is a lack of “coherent, empirical evidence linking sponsorship by alcohol brands to increased consumption" and is worried that 'any ban on sponsorship would put Irish sporting bodies at a “great disadvantage"...internationally'.
Nice of the ABFI to put its concern about sport first. But no need. Australian academic Dr. Miller found that "Norway and France have had longstanding bans in place with little apparent effect on sport, and this year Turkey banned all alcohol advertising and sponsorship of sport. France successfully hosted the 1998 FIFA World Cup with their alcohol sponsorship and advertising ban in place, and currently host the multi-nation Heineken Cup Rugby competition, renamed the H-Cup in France".
Dr Kypri of Manchester University, author of several studies showing the direct link between alcohol sponsorship of sport and binge drinking amongst players and fans, sums it up like this:
The latest moves by the major sporting codes ...to lobby against the regulation of alcohol sponsorship of sport show that these bodies remain in denial of alcohol-related problems in their sports. It is clear that these organisations have enormous vested interests in continuing to receive alcohol money and government should be careful to act in the public interest rather than to cave in to the sports and Big Booze.World Health Organisation Charter
As the World Health Organisation’s European Charter on Alcohol states:
‘All children and adolescents have the right to grow up in an environment protected from the negative consequences of alcohol consumption and, to the extent possible, from the promotion of alcoholic beverages'. Each Member State should ‘Implement strict controls... on direct and indirect advertising of alcoholic beverages and ensure that no form of advertising is specifically addressed to young people, for instance, through the linking of alcohol to sports.’
The WHO Charter has been signed by many countries, including all the Member States of the EU. Back of the net?
Alcohol effects Alcohol affects people differently, depending on their size, sex, body build, and metabolism. General effects of alcohol are a feeling of warmth.Intervention services
ReplyDeleteI wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post.
ReplyDeleteJudi Online
If you have an interesting point of view or a topic that you want to read more about, NoZombo can fulfill your wish. Our goal is to inform you, inspire you, to arm you with suitable weapons, to give you information that you can use daily and in that way fight against the unknown and unforeseen. Just visit NoZombo . Trends and habits
ReplyDeleteGenerally, sports sponsorship aims towards creating optimum exposure of a sports brand company and sending their message to potential customers effectively. guarantor loans
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteWonderfully astonished to see this meshwork of stunning words.
ReplyDeleteolympic triathlon training plan
Indeed, even little measures of alcohol majorly affect coordination- - so never, never drink and drive.driving under the influence
ReplyDeleteAre especially needed by today's warriors because of the fierce competition. Every fighter is looking for an edge read more
ReplyDeleteI am continually amazed by the amount of information available on this subject. What you presented was well researched and well worded in order to get your stand on this across to all your readers. du doan cup C1
ReplyDeleteOffer free articles in your website to those who register, search professional bodies, join interest groups, etc.get traffic to my website
ReplyDeleteIn nowadays, sports occasions are stimulation exercises, as well as are extraordinary cash turning organizations. Without a doubt, sports and sports occasions can yield colossal measures of income and benefits for both the players and the coordinators.quan tri bong88
ReplyDeleteThank you for helping people get the information they need. Great stuff as usual. Keep up the great work!!! more
ReplyDeleteThe information you have posted is very useful. The sites you have referred was good. Thanks for sharing...
ReplyDeleteS128
Sticks, Bats and Clubs are sports types of gear utilized in occasions, for example, the sticks for hockey and lacrosse. Bats are utilized in baseball and clubs are generally utilized for the most part in golf.cowboys stream
ReplyDeleteCheck the schedule, there’s always something to watch! Select your game, there are various links and often language options. Visit : https://soccer-live.stream/
ReplyDeleteIt’s simple to watch free live tennis streams on your PC at home or when you are out on your phone or tablet. Visit : https://tennisstream.me/
ReplyDeleteIt Is An Online Sport Search Engine. 720p Brings You A Full Line-Up Of The Very Best Quality Sports Streams. Visit : http://www.720pstream.me/
ReplyDeleteWatch HD MLB live streams on your PC, Mac, mobile or tablet. Free. Can any sport beat baseball for pure drama? When it’s the bottom of the ninth and the bases are loaded and everything comes down to that final pitch. Visit : https://mlbstream.io/
ReplyDeleteWe bring you all basketball games live. Our team brings you a full schedule of National Basketball Association games. Visit : https://nbastream.io/
ReplyDeleteYou don’t have to read about it after the game. We are here to help you watch it all live. Visit : https://nhlstream.io/
ReplyDeleteEvery four years the Rugby World Cup is held. The All Blacks have won three times. The next World Cup will be held in Japan. We bring you all the World Cup rugby streams live. Visit : https://rugbystream.me/
ReplyDeleteThe real connection makes the real betting profitable not luck! This is huge business and the bookies are very precise. That’s why we are here, also precise and we share a REAL information for smaller price to precise number of people, we are fair to our clients, so we expect the same. This is serious business for serious players! Our offers and prices are bellow you can choose any of them.Visit: http://www.fixed-matches-here.com/
ReplyDeleteUltrasports.TV is your new best friend and Top Sport Website in the Galaxy! News, Highlights, Live Comments, Live Scores, Live Streams, Fixtures and the best Odds on the net. We hope you enjoy it as much as we do.Visit: https://www.ultrasports.tv/
ReplyDeleteCreate your own Flame lamp, the solution for hard to get Flame lamps. The advantage is that you only have to replace the G9 light, so always the beautiful Flame light. Due to the Halogen G9 lamp, the lamp is also dimmable.Create your own Flame lamp.Visit: https://www.lampenbazaar.nl/
ReplyDeleteOur main mission will be to advise you and to give preventive advice in the legal matters in which our specialization allows us thanks to our knowledge in the representation and defense of our clients before the courts and tribunals of all kinds.Visit: https://aa-abogados.com/
ReplyDeleteGreat post, and great website. Thanks for the information! Best Mountain Bikes Under $500
ReplyDeleteIt could incorporate things like keep up a specific standard of wellness through perseverance exercises like cycling, running or swimming, playing catch and contributing the lawn with their kin, or even individual practices to enhance certain aptitudes. softball pins
ReplyDeleteWe offer high-quality predictions on football betting. So welcome to the world of sports predictions. Visit : http://www.fixed-matches-here.com/
ReplyDeleteIn fact your creative writing abilities has inspired me to start my own Blog Engine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it findrehabcenters.org
ReplyDeleteLichtbron Voor De Laagste Prijs Van Nederland · Zeer Snelle Levering Door Grote Voorraad.visit https://www.lampenbazaar.nl/
ReplyDeleteWatch NBA,NHL,MLB and NFL regular, playoff and final games online with the best HD videos on the net for free - #PlayOff Visit : http://www.playoffstream.com/
ReplyDeleteworld cup football offers live sports, HD streams for both the home and away broadcasts of every televised US sporting event. Along with the NBA, MLB, NFL, NHL, MLS and college football and basketball games, you can stream major boxing matches and UFC fights Visit : http://www.worldcupfootball.me/
ReplyDeleteFBStreams aka Streams is new home of sports fans, watch your favorite team, player and all sports including NFL, NBA, NHL, and Tennis Sports HD Streams. Visit : https://www.fbstream.io/
ReplyDeleteReal Vipbox Buff Sports streaming, covering all major sports and events around the world. Online stream portal to watch sports streams in HD quality. Visit : https://vipbox.im/
ReplyDeleteVIPStand - web sports search engine, which helps you find quality sports streams over online. We mostly list VIP streams that can be stream over all the devices. Visit : https://www.vipstand.se/
ReplyDeleteworldcup stream offers sports live stream for free. You can watch almost all live sports stream here on pc or mobile. Sports hd stream available here for free. Visit : https://www.worldcupstream.me/
ReplyDeleteIf you love sports you have come to the right place. We have all the live sport you will ever need. Come on and join thousands of others who have made this site their regular sports one-stop site. We cover all your sporting live streaming needs. Visit : http://olympicstreams.me/
ReplyDeleteThere are hundreds of sports and millions of people play sport every day all around the world. Even more love to watch sport and here you can watch sport free online free on strike out. Visit : http://strikeout.nu/
ReplyDeleteLooking for the best sports streams? You found them on VIPBox TV! And even better you don’t need to register or install anything. Just click and watch! Visit : http://vipbox.live/
ReplyDeleteHello sports fans. Your journey is over. You have found the sports paradise. Welcome to the home of live sports streams. VIP League search all over the world to bring you the best live sports streaming. You can find every sport here. Look at the schedule for all today’s games and more. Visit : http://vipleague.bz/
ReplyDeleteWatch VIPBox now for Motorsports streams including F1, Superbikes, NASCAR, Moto GP and more. Your search for Free Live Motorsports Online ends here. Visit http://vipboxtv.se/
ReplyDeleteVIPLeague - Watch Live Sports Streams free online, EPL, Serie A, Bundesliga, La Liga live football streaming, Live NFL NBA MLB NHL Rugby Motorsports and more. Visit https://www.vipleague.lc/
ReplyDeleteVIP Box Sports - Watch live free sport from the Premier League, live football streaming, Live NFL NBA, MLB, NHL streaming only on VIPBox sports. Visit https://www.viprow.net/
ReplyDeleteMany of the cost-free video clips overloading the Internet are actually presumed concerning mainstream, there are actually additionally an excellent package of free video recording clips published on the web through your traditional Internet personal MLB Stream. Visit http://strikeout.co/
ReplyDeleteWhether it is all about NBA or NFL or any other game or your favorite team, with us you can find great streaming of all the matches.Visit http://www.playoffstream.com/
ReplyDeleteWe allow you to watch these games for free with HD picture and ultimate sound. It is much cheaper than watching it live in stadiums, where you have to purchase tickets and spare a good amount of time.Visit http://www.worldcupfootball.me/
ReplyDeleteThis article gives the light in which we can watch the truth. This is exceptionally decent one and gives indepth data. A debt of gratitude is in order for this decent article. opustreatment
ReplyDeleteBall racks can be obtained from a few on the web and disconnected games shops.토토사이트
ReplyDeleteA games betting arrangement is a sort of craftsmanship which is expanding step by step. latest betting
ReplyDeleteWithout fail, your writing style is top professional; even your website also looks amazing thank you for posting. Ufabet
ReplyDeleteI am glad to locate your recognized method for composing the post. Presently you make it simple for me to comprehend and actualize the idea. Much obliged to you for the post. free tips today
ReplyDeleteI felt exceptionally glad while perusing this site. This was truly exceptionally enlightening site for me. I truly preferred it. This was truly a sincere post. Much obliged!. customize your own fight shorts
ReplyDeleteNumerous games betting sites have various ideas to their individuals. Ordinarily individuals are given extra points of interest. Find the new betting sites here
ReplyDeleteIt is a good site post without fail. Not too many people would actually, the way you just did. I am impressed that there is so much information about this subject that has been uncovered and you’ve defeated yourself this time, with so much quality. Good Works! 안전놀이터
ReplyDeleteThanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me. 안전공원
ReplyDeleteNice post. I was checking constantly this blog and I’m impressed! Extremely useful info specially the last part I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck. trực tiếp liverpool vs man city
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeletePositive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. https://bongdat.com
ReplyDeleteJust by watching live football http://dabong.net/, we will satisfy our desire as a genuine fan
ReplyDeleteI high appreciate this post. It’s hard to find the good from the bad sometimes, but I think you’ve nailed it! would you mind updating your blog with more information? https://dabong.net/
ReplyDeleteAs the world continue to move towards a sporting world, nations that are successfully becoming Sports Nations, become the destination of numerous international games, sports conferences, sports exhibitions, training tours and camps, even investment destinations for companies producing sports goods and services.stair climber workout
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteAn under round forms the basis of a sports arbitrage bet. Simply the under round is when the total number of probabilities priced by the odds on that event are below 100%.토토사이트
ReplyDeleteAlcohol’s impact on our body starts from the moment you take your first sip. While an occasional glass of wine with dinner isn’t a cause for concern, the cumulative effects of drinking wine, beer, or spirits can take its toll. So i want alcohol sponsorship of sport be curbed. Football is the king of sports. Using too much alcohol will make your health worse. And we will not see the top performances of the players when we watch football live at http://tructiep.vip/bong-da-truc-tiep-hd. You know the website is is one of the best sports streaming sites in the world. It synthesizes all the matches in the world today you can also see the highlight of the match.
ReplyDeleteThis perspective is accomplished by the way that their hitting territory is a lot greater consequently this angle help with increasing more speed when hitting the ball, the ball move quicker and precisely.masters golf 2020 live stream
ReplyDeleteIn these days, sports events are not only entertainment activities, but also are great money-spinning businesses. Undoubtedly, sports and sports events can yield huge amounts of earnings and profits for both the players and the organizers.volleyball rules for dummies
ReplyDeleteSports Nations are desirable destinations and living places for people to flourish. They lead to lower health care cost eventually, increase public image of the country, generate revenue and allow the populace to enjoy high standards of living.메이저놀이터
ReplyDeleteOutdoor sports are basically played at the outdoor scenes like hilly regions, mountains, open fields, water games and snow etc.hockey toy
ReplyDeleteNever-endingly legitimate and an exceptional commitment to the universe of bloggers.
ReplyDelete토토사이트
Hey just wanted to give you a quick heads up and let you know a few of the images aren't loading properly. I'm not sure why but I think its a linking issue. I've tried it in two different browsers and both show the same results. 먹튀
ReplyDeleteFlexibility is another factor that determines an athlete's capability. The benefit of sport physiotherapy in this specific field is undoubtedly enormous. If you think only gymnasts requires a flexible and bendable body then you are completely off the scale. login sbobet
ReplyDeleteExcellent website! I adore how it is easy on my eyes it is. I am questioning how I might be notified whenever a new post has been made. Looking for more new updates. Have a great day! johns combat fighter
ReplyDeleteHello, this weekend is good for me, since this time i am reading this enormous informative article here at my home. best value feather shuttlecock
ReplyDeleteWhat a thrilling post, you have pointed out some excellent points, I as well believe this is a superb website. I have planned to visit it again and again. Badminton Racket
ReplyDeleteSo if you are serious about success in betting on sports, 카지노사이트 then I guess it is very crucial for you to make plan and remain disciplined.
ReplyDeleteI’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article... redditsoccerstreams
ReplyDeleteYes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can't help but wonder, what about the other side? !!!!!!Thanks http://redditsoccerstreams.cc
ReplyDeleteEither you keep using alcohol or you skip alcohol and focus on sports. Because according to experts of PhD Dissertation Writing Services, alcohol and sports won't work together. Alcohol not only increases your frustration but also slows you down in the things you can succeed in.
ReplyDeleteI was reading some of your content on this website and I conceive this internet site is really informative ! Keep on putting up. Mlb Streams For Free On Tv Channels
ReplyDeleteI really like your writing style, great information, thankyou for posting. Sports Blog
ReplyDeleteWhen your website or blog goes live for the first time, it is exciting. That is until you realize no one but you and your. link w88
ReplyDeleteThanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. sportbel.com
ReplyDeleteWhat a thrilling post, you have pointed out some excellent points, I as well believe this is a superb website. I have planned to visit it again and again. http://crackstreams.news/
ReplyDeleteYou have a real talent for writing unique content. I like how you think and the way you express your views in this article. I am impressed by your writing style a lot. Thanks for making my experience more beautiful. w88 link list
ReplyDeleteYes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a kqbd but I can't help but wonder, what about the ty le keo and nhan dinh bong da and ti so truc tuyen ?
ReplyDeleteIt's easy to just make up a goofy brand name for your business, but if you're thinking big, I think you should try thisonline brand and product naming course! Creating and determining an optimal brand name would drastically help your business grow! As they always say, first impressions last! see more
ReplyDeleteThank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards, view more
ReplyDeleteThere are a few tennis betting "systems", some purely manual, others using software programs, some of which are enormously complicated. From the investigations of the writer (a mathematician), they all require the input, at some point, of a "probability factor" by the bettor. 4d2u
ReplyDeletekeonhacai cúp c1 trang du doan ket qua bong da ngoai hang anh
ReplyDeletevtv3 trực tuyến nhanh nhất cập nhật liên tục tin nhanh bóng đá, lịch thi đấu, kết quả, bảng xếp hạng tất cả các giải bóng đá, tin chuyển nhượng, hậu trường cầu thủ.
ReplyDeletekq bd Cập nhật lịch thi đấu, link trực tiếp bóng đá, kết quả, bảng xếp hạng các giải đấu bóng đá hàng đầu thế giới.
.
ReplyDeleteI was thinking a lot before reading this article. But reading this article solved all the problems. So I expressed my gratitude to my blog. My blog is " 토토사이트 "
ReplyDeleteYou have performed a great job on this article. It’s very precise and highly qualitative. You have even managed to make it readable and easy to read. You have some real writing talent. Thank you so much zopiclone next day delivery uk
ReplyDeleteTranslation companies are generally a safe decision, over individual freelance translators. A translation company found fairly easily online has to work to become established - especially with so much online competition ecommerce marketing
ReplyDeleteHey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely return small business website
ReplyDeleteThat is a really good tip especially to those fresh to the blogosphere.
ReplyDeleteSimple but very accurate info... Many thanks for sharing this one.
A must read post!
my website: 오피사이트
the longboard comes with more traction, stability and durability thanks to its best manufacturers. see it here
ReplyDeleteI believe you have noted some very interesting details , appreciate it for the post. 먹튀사이트
ReplyDeleteThanks for providing recent updates regarding the concern, I look forward to read more. Top 10 Badminton Rackets
ReplyDelete